Crossfit Nutrition
23 Elements
As part of a freelance project with 23 Elements, I developed a range of learning and marketing materials to support their business needs and mentored design for their website. This project focused on food and nutrition in the CrossFit industry, ensuring content was relevant to the audience, engaging, informative and brand-aligned.
Key Contributions:
- Contextualised content to align with CrossFit nutrition principles
- Designed training slides for educational workshops
- Created fact sheets, posters and infographics for marketing and learning resources
- Ensured brand consistency across all materials for a cohesive visual identity
- Focused on clarity, engagement and accessibility in all designs
This project provided high-quality, visually appealing, and easy to understand resources that enhanced client education and engagement. By combining effective learning design with strategic branding the materials supported 23 Elements in delivering valuable nutrition insights to their CrossFit audience.